Avianca El Salvador: The TACA Legacy Within the Avianca Group
Founded in 1931 as Central American Air Transport and known for decades as TACA International Airlines, the airline took the name Avianca El Salvador after the merger into the Avianca group was completed on May 21, 2013. It is owned by Kingsland Holdings, with its hub in San Salvador and a focus city in San José, Costa Rica.
From TACA to a National Brand of the Avianca Group
TACA was for decades the best-known name in Central American aviation, founded in 1931 by the aviator Lowell Yerex. After the merger with Avianca, the TACA brand was gradually retired in favor of the group's national brands, including today's Avianca El Salvador, which nonetheless still retains much of the infrastructure and historic TACA staff.
A Renewed Airbus Fleet
It operates 19 Airbus A320s, 11 of them the classic version and 8 the more recent neo: a uniform and relatively modern fleet, designed for the regional distances between Central and South America typical of the group's network.
A Regional Network with Star Alliance Agreements
The roughly 26 destinations served cover North, Central and South America, and its Star Alliance affiliate status allows codesharing with Avianca, Iberia and United Airlines: a tangible advantage for anyone who needs to continue beyond Central America on a single booking.
What passengers say
Regular passengers on these routes report onboard service consistent with the standards of the rest of the Avianca group, with staff often praised for their friendliness on the shorter regional routes. The most common complaints concern the time the group's centralized customer service takes to handle claims, perceived as slower than when it operated as an independent TACA.
Avianca El Salvador suits anyone who travels regularly in Central America and wants to earn miles in the Avianca group's program, with the benefit of Star Alliance connections to North and South America. It is less suitable for anyone who needs fast customer assistance in case of a complaint, a point raised more often since the integration into the group's centralized customer service.
If you need to handle a complaint or a refund, always give the historic TACA name as well as the current one when you contact customer service: many older bookings and loyalty accounts are still filed under the old brand.
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